PCM試験無料問題集（316題）「AMA Professional Certified Marketer 認定」

出題：1

Sandra has been using her Xapa-6, a six-year old phone model from Keto, for the past four years. Despite several other releases from Keto and advancements in mobile phone technology, Sandra hasn't switched to a newer model. In this scenario, Sandra is one among the _____.

A. early majority

B. innovators

C. early adopters

D. late majority

E. laggards

正解：E 解答を投票する

出題：2

Which list below presents the hierarchy of needs in its correct order, beginning with the lowest level need to the highest level need?

A. physiological, safety, love, esteem, and self-actualization

B. self-actualization, personal, social, safety, and physiological

C. safety, physiological, safety, and self-actualization, and personal

D. personal, social, physiological, psychological, and safety

E. safety, personal, self-actualization, physiological, and social

正解：A 解答を投票する

出題：3

Which of the following is true of low-involvement customers?

A. They pay more attention to price.

B. They scrutinize an advertisement in a thorough manner.

C. They pay more attention to quality.

D. They process key elements of a message deeply.

E. They are likely to have superficial impressions.

正解：E 解答を投票する

出題：4

Which of the following is a source of quantitative research?

A. Projective techniques

B. Scanner data

C. Social media sites

D. In-depth interviews

E. Focus groups

正解：B 解答を投票する

出題：5

_____ is a communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

A. Informative advertising

B. Personalized advertising

C. Product advertising

D. Persuasive advertising

E. Reminder advertising

正解：A 解答を投票する

出題：6

Which of the following is an example of C2C marketing?

A. Sereni-Tea sells its herbal teas only through its website and has products delivered to customers who order them.

B. Gillian advertises her bicycle on an online marketplace and sells it to a buyer from her city.

C. Persephone Fashions sells its designs both online and through retail stores.

D. Ryerson Electronics sells its products directly to customers, eliminating wholesalers and retailers.

E. DRD Furnishing sources wood for its products from Timber Supplies Inc.

正解：C 解答を投票する

出題：7

Sunshine Foods Inc., an international fast-food chain, allows JP Inc. to use its logo and operate a retail outlet in the name of Sunshine Foods for a specified fee. Sunshine Foods also provides JP Inc. with assistance in relocating and establishing the outlet. This type of arrangement is known as _____.

A. a liability partnership

B. a joint venture

C. foreign direct investment

D. licensing

E. franchising

正解：E 解答を投票する

出題：8

Which of the following is an advantage of using a quantity discount?

A. It encourages customers to consume more of the product and increases brand loyalty.

B. It allows retailers to sell products at lower prices by placing discount costs on the manufacturer.

C. It allows retailers to maximize profits on a product during its launch phase.

D. It induces first-timers to try a product and converts them to regular users.

E. It offers a net increase in sales by stealing sales from a future period.

正解：A 解答を投票する

出題：9

Mars Corp. decides to buy new laptops for its managerial employees. Having made the decision, the top managers deliberated and decided that they required a 3GHZ processor and webcam in each laptop. In this scenario, Mars Corp. is currently in the _____ stage of the B2B buying process.

A. RFP process- Stage 5

B. product specification

C. order specification

D. proposal analysis

E. need recognition

正解：B 解答を投票する

出題：10

FEL Pharmaceuticals, a new company, decides to incorporate features of the AMA's statement of ethics into its mission statements. The company hires Bernardo, an industry expert, to help them understand the ethical norms of the industry. FEL Pharmaceuticals is most likely in the _____ stage of the strategic marketing planning process.

A. integration

B. implementation

C. control

D. decline

E. planning

正解：E 解答を投票する

出題：11

Aaron Ulm and Edyth Mcgann are marketing analysts at Cara Cobey Fashion House, an online retailer that only sells private brands. Cara Cobey made a profit of $145,000 the previous year and $180,000 the year before. The loss in profit of almost 20% prompts Cara to hire Aaron and Edyth. Aaron and Edyth figure out that the drop in sales corresponds to a 15% drop in the number of visitors to the site. On their advice, Cara invests $10,000 in revamping the website to enable potential customers find it easily using Internet searches. At the end of the year, Cara reports a profit of $175,000. What is the ROI in this scenario?

A. 200%

B. 300%

C. 250%

D. 150%

E. 100%

正解：B 解答を投票する

出題：12

_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

A. Emotional

B. Push

C. Pull

D. Mass

E. Informational

正解：E 解答を投票する

出題：13

Which of the following is an example of impulse buying?

A. Jordan purchased a mobile phone after being convinced by a sales presentation.

B. While grocery shopping Sean picked up a pack of bubble-gum from the checkout counter.

C. Jim conducted a thorough Internet search before buying a new car.

D. Ryan purchased a suit for his wedding after consulting a tailor.

E. Lily picked up a burger from a drive in restaurant on the way home.

正解：B 解答を投票する

出題：14

Which of the following is a tool used to determine amount of traffic using a site, visiting a blog or tweeting about it?

A. Bounce rate

B. Bounce analysis

C. Hits

D. Conversion rates

E. Click paths

正解：C 解答を投票する

出題：15

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

A. advertising allowance

B. cash discount

C. seasonal discount

D. cumulative quantity discount

E. slotting allowance

正解：A 解答を投票する

PCM試験無料問題集「AMA Professional Certified Marketer 認定」