PCM試験無料問題集（316題）「AMA Professional Certified Marketer 認定」

出題：1

_____ survey type has questions that are open ended and allow respondents to answer in their own words.

A. Unstructured

B. In-depth

C. Focus

D. Structured

E. Panel

正解：A 解答を投票する

出題：2

When should a company use individual brands over family brands?

A. When the product is designed by a retailer and developed by a manufacturer

B. When the products vary in their usage and performance

C. When the manufacturer wants greater control over positioning the brand

D. When the manufacturer wants the individual products to feed off each others' success

E. When the manufacturer has to bear the costs of advertisement

正解：B 解答を投票する

出題：3

The service quality dimension of assurance refers to:

A. the caring, individualized attention provided to customers.

B. the appearance of physical facilities, equipment, personnel, and communication materials.

C. the knowledge of and courtesy by employees and their ability to convey trust and confidence.

D. the willingness to help customers and provide prompt service.

E. the ability to perform the service dependably and accurately.

正解：C 解答を投票する

出題：4

A seller's costs are usually determined during or after a product is made, with a specified percentage or dollar amount added to the cost to establish a price. In this case, the organization is using _____ pricing.

A. expense-based

B. demand-based

C. cost-plus

D. differential

E. skimming

正解：C 解答を投票する

出題：5

Filz, a consumer electronics manufacturer, wants to produce a new line of eco-friendly ACs to tap into the segment of customers who make environmentally conscious decisions. It asks the R&D team to come up with a suitable technology to facilitate the production of eco-friendly ACs. Which of the following stages of product development has be exemplified in this scenario?

A. Market testing

B. Product development

C. Evaluation of results

D. Idea generation

E. Concept testing

正解：D 解答を投票する

出題：6

Which of the following is a feature of public relations?

A. It involves face-to-face communication with potential buyers.

B. It encourages the purchase of s coupons, rebates, contests, free samples.

C. It includes e-mail and mobile marketing.

D. It is designed to support the promotional activities of a firm.

E. It entails purchasing time and space in media for placing messages.

正解：D 解答を投票する

出題：7

Donner Inc. manufactures a new vacuum cleaner that it claims can actively disinfect areas from bacteria and viruses, along with dust and dust mites. Whitwell Technologies, Donner's competitor, is fascinated with the idea but does not want to license technology from Donner Inc. Instead, the R&D team at Whitwell take apart Donner's vacuum cleaner to understand how it works. Whitwell improves on the technology and manufactures a vacuum cleaner that it claims to be better at disinfecting areas from bacteria and viruses than other competitors. Which of the following is illustrated in the scenario?

A. Licensing

B. Outsourcing

C. Reverse engineering

D. Brainstorming

E. R&D Consortia

正解：C 解答を投票する

出題：8

_____ is a communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

A. Informative advertising

B. Personalized advertising

C. Product advertising

D. Persuasive advertising

E. Reminder advertising

正解：A 解答を投票する

出題：9

Which of the following is a feature of using an Internet marketing channel?

A. It limits a firm's market presence.

B. It enables companies to offer individualized offerings.

C. It removes the need for other channels of distribution.

D. It reduces the need to spend money on marketing.

E. It reduces a company's ability to personalize products.

正解：B 解答を投票する

出題：10

Which of the following is true of B2B and B2C purchase decisions?

A. The purchase decision in a B2C scenario is explicit.

B. Both types of decisions involve the same purchasing behaviors.

C. A B2C purchase usually involves many people in the decision process.

D. A B2C purchase typically involves a more formal decision process.

E. A B2B purchase involves less formal processes than B2C purchases.

正解：D 解答を投票する

出題：11

Which of the following is true of Millenials?

A. They are those born between 1946 and 1964.

B. They are those born between 2002 and 2014.

C. They are also known as digital natives.

D. They are also referred to as Generation Yers.

E. They are those who were alive during World War II.

正解：D 解答を投票する

出題：12

In Travnia, an industrial country, the government controls most of the utilities, including power and water supply. The bottled-water market, however, has four major players: Balk, Pentl, Valr, and Tidum. Each of the companies markets its product using a distinct branding strategy. In an attempt to gain a larger market share, Pentl reduces the price of its products by 10%. It expects to make up for the lost revenue from an increase in sales. Which of the following is true of this scenario?

A. The power supply industry in Travnia is oligopolistic in nature.

B. The competition in the bottled-water industry represents pure competition.

C. Pentl's current pricing strategy can be termed as predatory pricing.

D. A price war would erupt if the other firms reduced prices, too, and forced Pentl to reduce prices further.

E. The government's control of most of the utilities including power and water supply represents monopolistic competition.

正解：D 解答を投票する

PCM試験無料問題集「AMA Professional Certified Marketer 認定」