MCE試験無料問題集（77題）「Marketo Certified Expert 認定」

出題：1

What is the difference between hard bounces and soft bounces?

A. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.

B. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.

C. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.

D. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.

正解：B 解答を投票する

出題：2

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.
Which modification excludes these populations from the report?

A. "Group Leads by" in the Setup tab

B. Custom Columns in the Smart List tab

C. Exclusionary filters in the Smart List tab

D. "Lead Created At" in the Setup tab

正解：B 解答を投票する

出題：3

A marketer wants the country field values in a database to be standardized.
What can a marketer do to achieve this?

A. Create static lists for each country

B. Assign a default value to all new leads

C. Create a new custom field

D. Use a Smart Campaign to update non-standard values

正解：D 解答を投票する

出題：4

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

A. Create an email that includes the {{webinar.link URL}} token

B. Create a smart campaign using the Fills Out Form trigger

C. Create an email that includes the {{member.webinar URL}} token

D. Create a smart campaign using the Send Alert flow step

E. Add a new My Token to the program called {{my.webinar URL}}

F. Change the form settings to operational

G. Change the email settings to operational

正解：B,C,G 解答を投票する

出題：5

How is Marketo different from an email service provider (ESP)?

A. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

B. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

C. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

D. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

正解：B 解答を投票する

出題：6

Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.

正解：

出題：7

Given the webinar program statuses below, which of the statements is true?

A. Once members are marked as "Registered", they cannot move to "Invited".

B. Once members are marked as "Registered", they cannot move to "Waitlisted".

C. Once members are marked as "Attended", they cannot move to "Attended On-demand".

D. Once members are marked as "Attended", they cannot move to "No Show".

正解：C 解答を投票する

出題：8

A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:
Send an email to the lead owner
Create an Interesting Moment
What should be done to ensure this?

A. Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow

B. Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow

C. Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow

D. Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow

正解：B 解答を投票する

MCE試験無料問題集「Marketo Certified Expert 認定」