NPDP試験無料問題集「PDMA Product Development Professional (NPDP) Certification 認定」
A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?
正解:D
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Mary works as a product development engineer at an automotice parts supplier. Her boss has been complaining about the long lead time in getting new products to market. He belives that the iterative changes, inherent in most of the new products, could be carried out much more efficiently. What type of product development process would you suggest that Mary recommend to her boss to reduce time to market?
正解:B
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A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:
正解:A
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