A business posts and runs ad campaigns frequently and gels inquiries from people. The business wants to be able to follow up with each person individually and track communications with them. What is the best tool to use to respond to potential customers?
As a business owner, you'd like to set up a presence on a social media platform where you can post videos and images as well as update customers on upcoming sales, new products, and events. Which of the following would be an ideal platform?