MB-220試験無料問題集「Microsoft Dynamics 365 Marketing Functional Consultant 認定」


You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解:

Explanation:
Your organization wants to create forms and embed the forms on your external website. You are creating forms for the different processes and need to select the proper audience for the form. Which two audiences could you select?

You created a new email in Dynamics 365 Customer Insights - Journeys.
You need to check for errors before you go Live with the email.
Which items are required or optional in order to pass the error check test on emails? To answer, move the appropriate required or optional indicator from the column on the left to its email item on the right. You may use each required or optional indicator once, more than once, or not at all.
NOTE: Each correct match is worth one point.
正解:

Explanation:
You are setting up a small workshop event. The event will have one session and one speaker.
After you create the event, session and speaker engagement record, you want to publish the event to the event portal.
How should you publish the event?

解説: (GoShiken メンバーにのみ表示されます)
You are a Dynamics 365 Marketing functional consultant.
You need to configure Dynamics 365 Marketing for lead scoring.
Which configuration settings will allow you to accomplish the desired results? To answer, drag the appropriate configuration setting to the correct desired result. Each configuration setting may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
正解:

Explanation:
Graphical user interface, text, application Description automatically generated

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-lead-score-options
You are a marketer with Contoso. You are preparing an email message that will be attached to a journey for contacts that live in Washington State and have recently looked at your product page for lawn furniture.
While going live with the message, you receive a warning that the message is too large.
Which action can you take to remove the warning?

解説: (GoShiken メンバーにのみ表示されます)
You need to create a customer journey for a global campaign related to the latest Contoso course offerings.
All operating regions need to be covered.
Based on best practices, how many customer journeys and marketing emails do you need to create?

解説: (GoShiken メンバーにのみ表示されます)
You are using Dynamics 365 Customer Insights - Journeys to manage events.
You need to set up the venue for an upcoming in-person event. The event brief says you must indicate Wi-Fi availability and floor plan as part of your setup.
Which two actions should you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

You recently implemented Dynamics 365 Customer Insights - Journeys.
You need to enable a previously created marketing list to be available for the subscription center.
What does the Marketing List Member type need to be in order to do this?


You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
正解:

Explanation:

References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and- examples-in-microsoft-dynamics-marketing
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
正解:

Explanation:

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解:

Explanation:

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customer- journey
You work for a non-profit organization that sends a yearly progress summary and thank you email to both their donors and volunteers. Although the emails sent are very similar, the main (hero) image and some call-to- actions can differ based on the contact type.
For simplicity, the content designer wants to design a single email design and add conditions to the content based on the contact type.
On which two design elements are you able to add conditions? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition.
Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

解説: (GoShiken メンバーにのみ表示されます)
You need to create a customer journey that meets these requirements:
1. Send an email to at customers in Sweden regarding an upcoming course demo.
2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解:

Explanation:
You have created a customer journey that does the following:
Sends an email regarding a country/region-specific promotional offer.
Creates a phone call activity and sends a text message to the contact.
Which set of actions should you take to activate your customer journey?

解説: (GoShiken メンバーにのみ表示されます)
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You add the NPS question as a metric in the survey.
Does this solution meet the goal?

解説: (GoShiken メンバーにのみ表示されます)
The Planned Event currently has 146 registrations. In order to meet all of Litware's standards for registration, which two statements are true?
Each answer represents a complete solution.

解説: (GoShiken メンバーにのみ表示されます)