MKT-101試験無料問題集（158題）「Salesforce Build and Analyze Customer Journeys using Marketing Cloud 認定」

出題：1

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?

A. Refresh / Disconnect / Reconnect / Authenticate / Synchronize

B. Refresh / Disconnect / Reconnect / Synchronize / Authenticate

C. Disconnect / Refresh / Reconnect / Authenticate / Synchronize

D. Disconnect / Refresh / Reconnect / Synchronize / Authenticate

正解：D 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：2

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A. A field of Locale type containing the country code

B. A field of Text type containing the country code plus mobile number

C. A field of Phone type containing the mobile number

D. A field of Locale type containing the locale code

正解：A,C 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：3

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use Automation Studio to prepare personalization data and initiate journey.

B. Use Automation Studio and Salesforce sends with campaign as an audience.

C. Use send from Salesforce CRM and Salesforce report to prepare personalization data.

D. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

正解：A 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：4

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A. Salesforce Data

B. Contact Data

C. Journey Data

D. Entry Data

正解：D 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：5

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

A. They should have a shared IP since their volume is under 500,000 messages per month.

B. They should have one dedicated IP address for every 100,000 messages send per month.

C. They should send at least 250,000 messages per month to maintain their sender reputation.

D. They should have one SAP for transactional sends and another for commercial sends.

正解：C 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：6

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. Who the offer come from

B. What the offer will be

C. When to send the email

D. How to determine engagement

正解：D 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：7

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?

A. SQL Query Activity

B. Data Extract Activity

C. SendLog Extract

D. Report Definition Activity

正解：A 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：8

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

A. Create and execute a SQL Query against the _Click data view.

B. Create and execute a Tracking Extract.

C. Create and execute a Subscriber Engagement report.

D. Create and execute a Data Filter on the_Click data view.

正解：A 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：9

Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

A. Change Sets

B. Deployment Manager

C. Ant Migration Tool

D. Configuration Manager

正解：B 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：10

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

A. Data View Export with every send

B. Event Notification Service

C. Data Retrieves on the Send Object

D. Platform Events API

正解：A 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

MKT-101試験無料問題集「Salesforce Build and Analyze Customer Journeys using Marketing Cloud 認定」