Marketing-Cloud-Account-Engagement-Consultant試験無料問題集「Salesforce Certified Marketing Cloud Account Engagement Consultant 認定」

A. Primary - Campaign Source Attribution
B, Einstein Attribution

B. Account-to-Opportunity Matching

C. First Touch Model

A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

B. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

C. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

D. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

A. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

B. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

C. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

D. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

A. Hire an agency to create content.

B. Start a company blog and promote a few high-quality pieces of content.

C. Focus on creating as much content as possible.

D. Post content from other websites on your own site.

A. Sender ID

B. Domain Keys

C. Whitelist

D. Sender Policy Framework (SPF)

E. CAN-SPAM

A. True

B. False

A. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user

B. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

C. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

D. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

A. Contract

B. User

C. Case

D. Opportunity

A. Match records by fuzzy match rules

B. Match records by CRM ID

C. Match records by Account ID

D. Q Match records by email address

A. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

B. Develop a new lens that includes only data from the fiscal year.

C. Create a custom dataset using only data from the fiscal year.

D. Use the 'fiscal year' filter on the Pipeline Dashboard.

A. Update your field mappings by going to Admin > Configure Fields

B. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

C. Locate the relevant documentation and follow the steps to enable.

D. Update your Salesforce connector user permissions

A. True

B. False

A. Set the sender of the email as the assigned owner.

B. Set the sender of the email as a custom CRM user.

C. Set the sender of the email as the account owner.

D. Set the sender of the email as a specific user.

A. Repetition Order

B. Certain Prospects

C. Limit rule matches

D. Days before eligible to repeat rule

A. Remove tracking code from the website and create new sites for each country.

B. Enable tracking opt-in preferences for all website visitors.

C. Create visitor filters for prospects that are known to be located in Europe.

D. Enable tracking opt-in preferences for visitors from specific countries.

A. Configure users > set up a user group > have nurture programs assign prospects to the user group

B. Configure users > set up a round robin > have nurture programs assign prospects to the round robin

C. Configure users > set up a queue > have nurture programs assign prospects to the queue

D. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

A. It is not possible to reset a prospect's score to 0.

B. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

C. Salesforce opportunities can influence a prospect's score.

D. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

A. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

B. Refine scoring and grading models to only give the Sales team the most qualified leads.

C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

A. True

B. False